{"id":9857,"date":"2025-09-25T14:13:48","date_gmt":"2025-09-25T12:13:48","guid":{"rendered":"https:\/\/prosteit.pl\/?p=9857"},"modified":"2025-09-25T14:20:20","modified_gmt":"2025-09-25T12:20:20","slug":"website-for-your-company-why-is-it-worth-it","status":"publish","type":"post","link":"https:\/\/prosteit.pl\/en\/website-for-your-company-why-is-it-worth-it\/","title":{"rendered":"Why not having a website will put your company out of business"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9857\" class=\"elementor elementor-9857\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-754a204 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"754a204\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-181fa4f\" data-id=\"181fa4f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fb5057d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2fb5057d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"209\" data-end=\"514\">Imagine: you run a company \u2013 you have an offer, competencies, a team \u2013 and <b>website? <\/b>A website is either nonexistent or made up only temporarily &quot;just to get something done.&quot; It&#039;s like running an office without a sign \u2013 customers pass you by every day but don&#039;t know you&#039;re there. In a world where most customers start with a search engine, not having a website means a lack of visibility, a lack of trust, and a real loss of revenue.<\/p>\n<h3 data-start=\"516\" data-end=\"562\"><span style=\"color: #ff6500; font-size: 20px;\">The New Online Reality: How Google and Customers View Businesses Without Websites<\/span><\/h3>\n<ul data-start=\"564\" data-end=\"1280\">\n<li data-start=\"564\" data-end=\"794\">\n<p data-start=\"566\" data-end=\"794\"><span style=\"font-weight: 600; text-align: justify;\">\u2022\u00a0<\/span>IN <strong data-start=\"568\" data-end=\"581\">2024<\/strong> until <strong data-start=\"585\" data-end=\"611\"><a href=\"https:\/\/sparktoro.com\/blog\/2024-zero-click-search-study-for-every-1000-us-google-searches-only-374-clicks-go-to-the-open-web-in-the-eu-its-360\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">59.7 % searches in the EU<\/a><\/strong> ends without clicking on the website (so-called <strong data-start=\"665\" data-end=\"688\">zero-click searches<\/strong>) \u2013 users get the answer directly on the results page.<\/p>\n<\/li>\n<li data-start=\"795\" data-end=\"944\">\n<p data-start=\"797\" data-end=\"944\"><span style=\"font-weight: 600; text-align: justify;\">\u2022\u00a0<\/span>Other studies show that in <a href=\"https:\/\/searchengineland.com\/google-search-zero-click-study-2024-443869?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">USA 58.5 %<\/a> searches end without going to the website (also zero-click).<\/p>\n<\/li>\n<li data-start=\"945\" data-end=\"1280\">\n<p data-start=\"947\" data-end=\"1280\"><span style=\"font-weight: 600; text-align: justify;\">\u2022\u00a0<\/span>In addition, since Google introduced the feature <strong data-start=\"1002\" data-end=\"1018\"><a href=\"https:\/\/www.seroundtable.com\/similarweb-google-zero-click-search-growth-39706.html?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">AI Overviews<\/a><\/strong> (AI-generated summaries) the percentage of zero-click searches increased by <strong data-start=\"1098\" data-end=\"1125\">13 percentage points<\/strong> (from 56 % to 69 %) \u2013 which means that more and more user queries are resolved without leaving Google<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1282\" data-end=\"1473\">This means that even if someone enters a search term, <strong data-start=\"1339\" data-end=\"1378\">won&#039;t necessarily end up on your page<\/strong>\u00a0\u2013 if you are not visible in the appropriate results sections or do not encourage clicks.<\/p>\n<h3 data-start=\"1475\" data-end=\"1506\"><span style=\"color: #ff6500; font-size: 20px;\">How many companies operate without a website?<\/span><\/h3>\n<ul data-start=\"1508\" data-end=\"2004\">\n<li data-start=\"1508\" data-end=\"1648\">\n<p data-start=\"1510\" data-end=\"1648\"><span style=\"font-weight: 600; text-align: justify;\">\u2022\u00a0<\/span>In the United States <strong data-start=\"1534\" data-end=\"1554\"><a href=\"https:\/\/www.networksolutions.com\/blog\/small-business-website-statistics\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">73 % small businesses<\/a><\/strong> in 2025 declares that it has a website.<\/p>\n<\/li>\n<li data-start=\"1649\" data-end=\"1793\">\n<p data-start=\"1651\" data-end=\"1793\"><span style=\"font-weight: 600; text-align: justify;\">\u2022\u00a0<\/span>This in turn suggests that <strong data-start=\"1675\" data-end=\"1731\">at least 27 % small businesses still remain offline<\/strong>, without its own website.<\/p>\n<\/li>\n<li data-start=\"1794\" data-end=\"2004\">\n<p data-start=\"1796\" data-end=\"2004\"><span style=\"font-weight: 600; text-align: justify;\">\u2022\u00a0<\/span>The percentage of companies worldwide with their own website is estimated at approx. <strong data-start=\"1858\" data-end=\"1866\"><a href=\"https:\/\/www.digitalsilk.com\/digital-trends\/small-business-website-statistics\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">71 %<\/a><\/strong>, which leaves a significant gap \u2013 many companies still do not use the potential of their own website.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2006\" data-end=\"2192\">These aren&#039;t data from a decade ago\u2014they&#039;re statistics from 2024\u20132025. Although most companies have already understood the importance of an online presence, there&#039;s still a significant number of companies that operate &quot;after hours.&quot;<\/p>\n<p data-start=\"2232\" data-end=\"2263\">In the following sections I will show you:<\/p>\n<ul data-start=\"2265\" data-end=\"2707\">\n<li data-start=\"2265\" data-end=\"2361\">\n<p data-start=\"2267\" data-end=\"2361\"><span style=\"font-weight: 600; text-align: justify;\">\u2022\u00a0<\/span>what are the real consequences of not having a website (for image, sales, advertising),<\/p>\n<\/li>\n<li data-start=\"2362\" data-end=\"2421\">\n<p data-start=\"2364\" data-end=\"2421\"><span style=\"font-weight: 600; text-align: justify;\">\u2022\u00a0<\/span>what an effective company website should include in 2025,<\/p>\n<\/li>\n<li data-start=\"2422\" data-end=\"2539\">\n<p data-start=\"2424\" data-end=\"2539\"><span style=\"font-weight: 600; text-align: justify;\">\u2022\u00a0<\/span>how Google evaluates websites today and how to adapt to new trends (Core Web Vitals, mobile-first, AI Overviews),<\/p>\n<\/li>\n<li data-start=\"2540\" data-end=\"2611\">\n<p data-start=\"2542\" data-end=\"2611\"><span style=\"font-weight: 600; text-align: justify;\">\u2022\u00a0<\/span>how to connect your website with local visibility (Google Business Profile),<\/p>\n<\/li>\n<li data-start=\"2612\" data-end=\"2707\">\n<p data-start=\"2614\" data-end=\"2707\"><span style=\"font-weight: 600; text-align: justify;\">\u2022\u00a0<\/span>a specific, step-by-step action plan that will allow you to launch a functioning website in 14 days.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2709\" data-end=\"2840\">If this topic applies to your company, stay with me. Together, we&#039;ll transform your semi-online presence into a real competitive advantage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-398e064 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"398e064\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1a1168\" data-id=\"c1a1168\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-539218a elementor-widget elementor-widget-image\" data-id=\"539218a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/prosteit.pl\/wp-content\/uploads\/2025\/09\/strona-internetowa-dla-firmy-projekt-wdrozenie-obsluga-informatyczna.webp\" class=\"attachment-full size-full wp-image-9870\" alt=\"IT services for companies in O\u017car\u00f3w Mazowiecki\" srcset=\"https:\/\/prosteit.pl\/wp-content\/uploads\/2025\/09\/strona-internetowa-dla-firmy-projekt-wdrozenie-obsluga-informatyczna.webp 1920w, https:\/\/prosteit.pl\/wp-content\/uploads\/2025\/09\/strona-internetowa-dla-firmy-projekt-wdrozenie-obsluga-informatyczna-300x200.webp 300w, https:\/\/prosteit.pl\/wp-content\/uploads\/2025\/09\/strona-internetowa-dla-firmy-projekt-wdrozenie-obsluga-informatyczna-1024x683.webp 1024w, https:\/\/prosteit.pl\/wp-content\/uploads\/2025\/09\/strona-internetowa-dla-firmy-projekt-wdrozenie-obsluga-informatyczna-768x512.webp 768w, https:\/\/prosteit.pl\/wp-content\/uploads\/2025\/09\/strona-internetowa-dla-firmy-projekt-wdrozenie-obsluga-informatyczna-1536x1024.webp 1536w, https:\/\/prosteit.pl\/wp-content\/uploads\/2025\/09\/strona-internetowa-dla-firmy-projekt-wdrozenie-obsluga-informatyczna-18x12.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-020273b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"020273b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f285af3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f285af3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6899064\" data-id=\"6899064\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe5a61f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fe5a61f\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"definicja-kalkulator-rto-rpo\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"278\" data-end=\"341\"><span style=\"color: #ff6500; font-size: 24px;\">The hidden costs of not having a website that affect your business<\/span><\/h2>\n<p data-start=\"343\" data-end=\"682\">For many entrepreneurs, a website seems like an unnecessary expense. &quot;I have referrals,&quot; &quot;I&#039;m active on Facebook,&quot; &quot;everyone knows me&quot;\u2014these are common arguments. However, the reality is different. Not having a company website doesn&#039;t just mean a lack of online presence. It&#039;s a real loss, one that becomes increasingly noticeable over time.<\/p>\n<h3 data-start=\"684\" data-end=\"731\"><span style=\"color: #ff6500; font-size: 20px;\">Lack of control over the image and offer<\/span><\/h3>\n<p data-start=\"732\" data-end=\"1003\">Without a website, your image is shaped by others\u2014directories, social media, and even random Google entries. Customers see incomplete or outdated information. As a result, your company appears less professional, and your offerings may seem sparse or unclear.<\/p>\n<h3 data-start=\"1005\" data-end=\"1051\"><span style=\"color: #ff6500; font-size: 20px;\">Dependence on external platforms<\/span><\/h3>\n<p data-start=\"1052\" data-end=\"1340\">Many business owners rely solely on Facebook or marketplaces. The problem is that the algorithms and regulations of these sites change without your control. All it takes is an account ban or a drop in reach, and you lose your primary channel of communication with customers. Your own website offers independence.<\/p>\n<h3 data-start=\"1342\" data-end=\"1377\"><span style=\"color: #ff6500; font-size: 20px;\">Lower visibility on Google<\/span><\/h3>\n<p data-start=\"1378\" data-end=\"1631\">Most people start with a search engine. If you don&#039;t have a website, you&#039;re practically nonexistent in the results. Your Google Business Profile isn&#039;t enough \u2013 without a website, it&#039;s difficult to rank high, and your competitors with their own websites will easily outrank you.<\/p>\n<h3 data-start=\"1633\" data-end=\"1688\"><span style=\"color: #ff6500; font-size: 20px;\">More difficult to handle leads and measure results<\/span><\/h3>\n<p data-start=\"1689\" data-end=\"1889\">A website allows you to collect enquiries, forms, and track where your customers are coming from. Without it, you&#039;re operating in the dark\u2014unsure which marketing activities are working and which are wasting your budget.<\/p>\n<h3 data-start=\"1891\" data-end=\"1930\"><span style=\"color: #ff6500; font-size: 20px;\">Limited advertising options<\/span><\/h3>\n<p data-start=\"1931\" data-end=\"2164\">Google Ads and remarketing campaigns work best when they lead to a tailored landing page. If you don&#039;t have one, you lose the advantage \u2013 ads only target your profile, resulting in poorer results and a higher customer acquisition cost.<\/p>\n<h3 data-start=\"2166\" data-end=\"2218\"><span style=\"color: #ff6500; font-size: 20px;\">Problems with partner recruitment and trust<\/span><\/h3>\n<p data-start=\"2219\" data-end=\"2445\">Candidates and contractors research companies online. The lack of a website raises suspicions: is the company stable, has it been around for more than a few months, and can it be trusted? Online image is the foundation of credibility these days.<\/p>\n<h3 data-start=\"2447\" data-end=\"2493\"><span style=\"color: #ff6500; font-size: 20px;\">Lack of knowledge base and expert content<\/span><\/h3>\n<p data-start=\"2494\" data-end=\"2732\">A website is a place where you can publish guides, case studies, and answers to customer questions. Without it, you have no way to build an expert image. Competitors who publish regularly attract your potential customers.<\/p>\n<h3 data-start=\"2734\" data-end=\"2786\"><span style=\"color: #ff6500; font-size: 20px;\">The risk of &quot;disappearing&quot; from the market during a crisis<\/span><\/h3>\n<p data-start=\"2787\" data-end=\"3044\">In an age where everything is moving online, not having a website is like disappearing from the map. When traffic in your brick-and-mortar store suddenly drops or new restrictions arise, you&#039;re left without a channel to reach your customers. It&#039;s a risk that&#039;s easily avoided.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73f0d13 elementor-widget elementor-widget-image\" data-id=\"73f0d13\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/prosteit.pl\/wp-content\/uploads\/2025\/09\/google-brak-wyszukiwania-pomoc-it-dla-firm.webp\" class=\"attachment-full size-full wp-image-9860\" alt=\"\" srcset=\"https:\/\/prosteit.pl\/wp-content\/uploads\/2025\/09\/google-brak-wyszukiwania-pomoc-it-dla-firm.webp 1536w, https:\/\/prosteit.pl\/wp-content\/uploads\/2025\/09\/google-brak-wyszukiwania-pomoc-it-dla-firm-300x200.webp 300w, https:\/\/prosteit.pl\/wp-content\/uploads\/2025\/09\/google-brak-wyszukiwania-pomoc-it-dla-firm-1024x683.webp 1024w, https:\/\/prosteit.pl\/wp-content\/uploads\/2025\/09\/google-brak-wyszukiwania-pomoc-it-dla-firm-768x512.webp 768w, https:\/\/prosteit.pl\/wp-content\/uploads\/2025\/09\/google-brak-wyszukiwania-pomoc-it-dla-firm-18x12.webp 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d2ab06 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0d2ab06\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"rto-rpo-przyklady\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"344\" data-end=\"434\"><span style=\"color: #ff6500; font-size: 24px;\">How much does it cost to not have a website? Losses that aren&#039;t immediately apparent.<\/span><\/h2>\n<p data-start=\"436\" data-end=\"650\">Many entrepreneurs treat a website as a &quot;nice addition&quot; that can be added later. But the truth is, not having one isn&#039;t a saving, it&#039;s <strong data-start=\"587\" data-end=\"603\">hidden cost<\/strong>And one that grows every month.<\/p>\n<h3 data-start=\"652\" data-end=\"710\"><span style=\"color: #ff6500; font-size: 20px;\">Fewer customers, higher cost of sales acquisition<\/span><\/h3>\n<p data-start=\"711\" data-end=\"977\">Without a website, you limit your lead sources. You&#039;re missing out on traffic from Google, your ads aren&#039;t directed to dedicated landing pages, and potential customers have nowhere to explore your offerings. The result? Acquiring new customers becomes more difficult and expensive.<\/p>\n<p data-start=\"979\" data-end=\"1242\">Example: If a competitor with a similar service has a website and runs a Google Ads campaign, they pay, for example, 4 PLN per click. You don&#039;t have a website, so you advertise only on social media \u2013 paying 6-7 PLN for the same customer and reaching a smaller group.<\/p>\n<h3 data-start=\"1244\" data-end=\"1293\"><span style=\"color: #ff6500; font-size: 20px;\">Losing customers due to lack of credibility<\/span><\/h3>\n<p data-start=\"1294\" data-end=\"1617\">For many people, a website is a fundamental indicator of professionalism. If a potential client can&#039;t find your website, they often won&#039;t even contact you. In their eyes, a company without a website seems smaller, less stable, or &quot;temporary.&quot; It&#039;s a small detail that truly determines who signs the contract.<\/p>\n<h3 data-start=\"1619\" data-end=\"1662\"><span style=\"color: #ff6500; font-size: 20px;\">Lack of business opportunities and scalability<\/span><\/h3>\n<p data-start=\"1663\" data-end=\"1936\">A website works like a 24\/7 salesperson. Without it, your sales depend solely on in-person contact, phone calls, or social media. This means limited reach and an inability to automate the sales process\u2014every interaction demands your time.<\/p>\n<h3 data-start=\"1938\" data-end=\"1981\"><span style=\"color: #ff6500; font-size: 20px;\">Higher advertising and marketing costs<\/span><\/h3>\n<p data-start=\"1982\" data-end=\"2337\">Google and Facebook ads work best when they lead to a website tailored to a specific campaign. If you don&#039;t have your own website, you&#039;re missing out on the opportunity to create landing pages that convert two to three times better than generic social media profiles. In practice, this means your competitors are acquiring twice as many customers for the same amount of money.<\/p>\n<h3 data-start=\"2339\" data-end=\"2380\"><span style=\"color: #ff6500; font-size: 20px;\">The invisible costs of missing data<\/span><\/h3>\n<p data-start=\"2381\" data-end=\"2726\">A website isn&#039;t just a business card\u2014it&#039;s a source of customer data. You can see which offers are most popular, where inquiries are coming from, and even what&#039;s driving users away. Without a website, you lose that compass and make decisions blindly, which, in the long run, costs significantly more than launching a simple website.<\/p>\n<hr data-start=\"2728\" data-end=\"2731\" \/>\n<p data-start=\"2733\" data-end=\"3008\">The lack of a website is not a lack of expense, but <strong data-start=\"2786\" data-end=\"2809\">investment in losses<\/strong>You&#039;re paying more for marketing, losing customer trust, and hindering your company&#039;s growth. Yet, the cost of creating a basic website is a fraction of what you could lose in a year by operating without one.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-255a070 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"255a070\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"rto-rpo-dla-systemow\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"162\" data-end=\"238\"><span style=\"color: #ff6500; font-size: 24px;\">Website, i.e. your sales representative available 24\/7<\/span><\/h2>\n<p data-start=\"240\" data-end=\"512\">If not having a website is a constant loss, then having your own website is the exact opposite \u2013 an investment that continually works for you. A well-designed website acts as a salesperson, consultant, and receptionist all rolled into one. Importantly, it never takes a day off.<\/p>\n<h3 data-start=\"514\" data-end=\"574\"><span style=\"color: #ff6500; font-size: 20px;\">What must an effective company website include in 2025?<\/span><\/h3>\n<p data-start=\"576\" data-end=\"856\"><strong data-start=\"576\" data-end=\"626\">1. Clear offer and unique value proposition<\/strong><br data-start=\"626\" data-end=\"629\" \/>When a customer visits your website, they need to immediately understand what you do and why they should choose you. Not generalities, but specifics \u2013 services, products, starting prices, or at least price ranges to avoid ambiguity.<\/p>\n<p data-start=\"858\" data-end=\"1079\"><strong data-start=\"858\" data-end=\"910\">2. Contact details and forms available immediately<\/strong><br data-start=\"910\" data-end=\"913\" \/>A phone number, email, a map, and ideally, a simple inquiry form. This is absolutely essential, as many customers are looking for just that \u2013 a quick way to contact you.<\/p>\n<p data-start=\"1081\" data-end=\"1282\"><strong data-start=\"1081\" data-end=\"1113\">3. Opinions and social evidence<\/strong><br data-start=\"1113\" data-end=\"1116\" \/>In a client&#039;s eyes, nothing builds trust like recommendations from others. A section with reviews, testimonials, and photos of completed projects works better than the best advertising.<\/p>\n<p data-start=\"1284\" data-end=\"1527\"><strong data-start=\"1284\" data-end=\"1334\">4. FAQ and answers to real customer questions<\/strong><br data-start=\"1334\" data-end=\"1337\" \/>A simple list of questions and answers immediately eliminates doubts. It&#039;s also a great way to improve your SEO \u2013 Google loves websites that answer specific user questions.<\/p>\n<p data-start=\"1529\" data-end=\"1825\"><strong data-start=\"1529\" data-end=\"1572\">5. Optimization for mobile devices<\/strong><br data-start=\"1572\" data-end=\"1575\" \/>Since 2024, Google has been fully embracing the mobile-first principle. This means your website is evaluated primarily based on its mobile version. If it&#039;s slow or unreadable on a phone, you lose search engine points and customers in real life.<\/p>\n<p data-start=\"1827\" data-end=\"2127\"><strong data-start=\"1827\" data-end=\"1883\">6. Speed and stability of operation (Core Web Vitals)<\/strong><br data-start=\"1883\" data-end=\"1886\" \/>Google measures metrics such as: <strong data-start=\"1919\" data-end=\"1954\">INP (Interaction to Next Paint)<\/strong> \u2013 that is, how quickly the website responds to user actions. Customers won&#039;t wait a few seconds for a form to load\u2014they&#039;ll simply close the page and choose the competition.<\/p>\n<p data-start=\"2129\" data-end=\"2347\"><strong data-start=\"2129\" data-end=\"2168\">7. Security and transparency<\/strong><br data-start=\"2168\" data-end=\"2171\" \/>An SSL certificate, privacy policy, and GDPR information. These are details, but they&#039;re crucial in the eyes of both customers and search engines. The absence of such elements can destroy trust.<\/p>\n<p data-start=\"2349\" data-end=\"2642\"><strong data-start=\"2349\" data-end=\"2385\">8. Analytics and Performance Measurement<\/strong><br data-start=\"2385\" data-end=\"2388\" \/>Every professional website should be paired with analytics\u2014so you know where your customers are coming from, which content performs best, and what needs improvement. Data is what allows you to turn your website into a real sales tool, not just a showcase.<\/p>\n<hr data-start=\"2644\" data-end=\"2647\" \/>\n<p data-start=\"2649\" data-end=\"2882\">A well-designed company website is more than just an aesthetically pleasing template. It&#039;s a tool that answers customer questions, builds trust, generates leads, and allows you to grow regardless of business hours or external platforms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb2839c elementor-widget elementor-widget-image\" data-id=\"eb2839c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1344\" height=\"768\" src=\"https:\/\/prosteit.pl\/wp-content\/uploads\/2025\/09\/website-templates-it-services-prosteit.webp\" class=\"attachment-full size-full wp-image-9859\" alt=\"company website, website design, prostoIT guide, implementation assistance\" srcset=\"https:\/\/prosteit.pl\/wp-content\/uploads\/2025\/09\/website-templates-it-services-prosteit.webp 1344w, https:\/\/prosteit.pl\/wp-content\/uploads\/2025\/09\/website-templates-it-services-prosteit-300x171.webp 300w, https:\/\/prosteit.pl\/wp-content\/uploads\/2025\/09\/website-templates-it-services-prosteit-1024x585.webp 1024w, https:\/\/prosteit.pl\/wp-content\/uploads\/2025\/09\/website-templates-it-services-prosteit-768x439.webp 768w, https:\/\/prosteit.pl\/wp-content\/uploads\/2025\/09\/website-templates-it-services-prosteit-18x10.webp 18w\" sizes=\"(max-width: 1344px) 100vw, 1344px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34c8c39 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"34c8c39\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"rto-rpo-budzet-technologia\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"118\" data-end=\"211\"><span style=\"color: #ff6500; font-size: 24px;\">How Google Looks at Company Websites in 2025 \u2013 Criteria That Determine Visibility<\/span><\/h2>\n<p data-start=\"213\" data-end=\"620\">Many entrepreneurs wonder why some websites appear high in search results while others disappear. It&#039;s worth knowing one thing \u2013 <strong data-start=\"377\" data-end=\"424\">Google&#039;s algorithms are not publicly available<\/strong> and you&#039;ll never know their full operation. These are complex systems that are regularly updated and tested. This is why search engine rankings can fluctuate from day to day.<\/p>\n<p data-start=\"622\" data-end=\"741\">Despite this, Google clearly communicates certain guidelines and quality standards that are crucial for companies&#039; visibility online.<\/p>\n<h3 data-start=\"743\" data-end=\"800\"><span style=\"color: #ff6500; font-size: 20px;\">Core Web Vitals \u2013 Speed and User Experience<\/span><\/h3>\n<p data-start=\"801\" data-end=\"914\">For several years now, Google has also been evaluating websites in terms of the so-called <strong data-start=\"856\" data-end=\"875\">Core Web Vitals<\/strong>This is a set of indicators that examine:<\/p>\n<ul data-start=\"915\" data-end=\"1134\">\n<li data-start=\"915\" data-end=\"962\">\n<p data-start=\"917\" data-end=\"962\"><span style=\"font-weight: 600; text-align: justify;\">\u2022\u00a0<\/span>how quickly the page loads for the user,<\/p>\n<\/li>\n<li data-start=\"963\" data-end=\"1015\">\n<p data-start=\"965\" data-end=\"1015\"><span style=\"font-weight: 600; text-align: justify;\">\u2022\u00a0<\/span>how stable the display is when scrolling,<\/p>\n<\/li>\n<li data-start=\"1016\" data-end=\"1134\">\n<p data-start=\"1018\" data-end=\"1134\"><span style=\"font-weight: 600; text-align: justify;\">\u2022\u00a0<\/span>how quickly it responds to clicks and interactions (from 2024 the key metric is <strong data-start=\"1095\" data-end=\"1130\">INP \u2013 Interaction to Next Paint<\/strong>).<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1136\" data-end=\"1345\">For business owners, this means that the website must be fast and user-friendly. If a customer waits a long time before seeing an offer or opening a form, Google will consider the page less valuable and show it less often.<\/p>\n<h3 data-start=\"1347\" data-end=\"1404\"><span style=\"color: #ff6500; font-size: 20px;\">Mobile-first indexing \u2013 the mobile version counts<\/span><\/h3>\n<p data-start=\"1405\" data-end=\"1749\">For several years now, Google has been evaluating websites primarily based on <strong data-start=\"1470\" data-end=\"1489\">mobile version<\/strong>This version is taken into account when determining your ranking in the results. If your website looks good on a computer but is unreadable on a phone, you lose visibility \u2013 and it&#039;s important to remember that most searches today take place on smartphones.<\/p>\n<h3 data-start=\"1751\" data-end=\"1814\"><span style=\"color: #ff6500; font-size: 20px;\">Content and structure \u2013 answers to user questions<\/span><\/h3>\n<p data-start=\"1815\" data-end=\"2090\">Google no longer evaluates just keywords. What matters is whether the content actually answers users&#039; questions. Therefore, well-crafted service descriptions, FAQ sections, and guides are rewarded. Structure is also important \u2013 headlines, lists, contact information, and a clear layout.<\/p>\n<h3 data-start=\"2092\" data-end=\"2140\"><span style=\"color: #ff6500; font-size: 20px;\">Structured data and information consistency<\/span><\/h3>\n<p data-start=\"2141\" data-end=\"2498\">Algorithms value websites that clearly communicate basic information: company name, address, opening hours, and industry. That&#039;s why it&#039;s worth implementing structured data (schema.org), which helps search engines understand your company&#039;s business. Data consistency with your Google Business Profile (address, phone number, VAT number) further enhances visibility.<\/p>\n<h3 data-start=\"2500\" data-end=\"2534\"><span style=\"color: #ff6500; font-size: 20px;\">Security and trust<\/span><\/h3>\n<p data-start=\"2535\" data-end=\"2792\">Google has long flagged sites without an SSL certificate as unsafe. A website with a padlock in the address bar (https) is now standard, and a lack of security can reduce customer trust and rankings. Privacy policies and GDPR compliance are also important.<\/p>\n<h3 data-start=\"2794\" data-end=\"2832\"><span style=\"color: #ff6500; font-size: 20px;\">Current and regularly updated<\/span><\/h3>\n<p data-start=\"2833\" data-end=\"3103\">Algorithms value websites that are constantly evolving \u2013 new content, updated offers, fresh photos, and articles appear. A website that remains unchanged for years loses relevance over time. Google assumes that an outdated page is a less useful source of information.<\/p>\n<hr data-start=\"3105\" data-end=\"3108\" \/>\n<p data-start=\"3110\" data-end=\"3376\">To sum up: <strong data-start=\"3127\" data-end=\"3214\">Google rewards websites that are fast, transparent, mobile and rich in valuable content.<\/strong> It&#039;s impossible to predict all algorithm updates, but if you care about user experience and information reliability, your website will always be in the black.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4308449 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4308449\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"plan-wdrozenia-rto-i-rpo\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"150\" data-end=\"259\"><span style=\"color: #ff6500; font-size: 24px;\">How will customers find you in their area?<\/span><\/h2>\n<p data-start=\"261\" data-end=\"670\">For small and medium-sized companies, the key is <strong data-start=\"300\" data-end=\"324\">local searches<\/strong> \u2013 i.e., situations when someone types &quot;hairdresser near me,&quot; &quot;accounting office Warsaw,&quot; or &quot;IT specialist O\u017car\u00f3w Mazowiecki&quot; into Google. In such moments, the client already has a specific need and is looking for a solution. <strong data-start=\"525\" data-end=\"539\">here and now<\/strong>If your business doesn&#039;t appear in local results, your competitors will win the battle for customers before you even have a chance to introduce yourself.<\/p>\n<p data-start=\"672\" data-end=\"873\">Therefore, the best results are achieved by combining <strong data-start=\"713\" data-end=\"736\">website<\/strong> and <strong data-start=\"739\" data-end=\"772\">Google Business Profile (GBP)<\/strong>Together, they create a complete online presence \u2013 one that Google likes to rank higher than others.<\/p>\n<h3 data-start=\"875\" data-end=\"922\"><span style=\"color: #ff6500; font-size: 20px;\">Why is a Google profile alone not enough?<\/span><\/h3>\n<p data-start=\"923\" data-end=\"1323\">Many entrepreneurs assume that a Google listing is enough. In fact, GBP provides basic visibility \u2013 you appear on Google Maps, in local searches, and customers can call or get directions.<br data-start=\"1128\" data-end=\"1131\" \/>But if the customer wants more \u2013 e.g. to know the details of the offer, price list, implementation \u2013 he needs <strong data-start=\"1223\" data-end=\"1244\">your website<\/strong>Without it, there&#039;s no way to find out why they should choose you.<\/p>\n<h3 data-start=\"1325\" data-end=\"1392\"><span style=\"color: #ff6500; font-size: 20px;\">What should an effective Google Business Profile include?<\/span><\/h3>\n<ul data-start=\"1393\" data-end=\"1927\">\n<li data-start=\"1393\" data-end=\"1503\">\n<p data-start=\"1395\" data-end=\"1503\"><strong data-start=\"1395\" data-end=\"1429\"><span style=\"text-align: justify;\">\u2022\u00a0<\/span>Current Contact Details (NAP)<\/strong> \u2013 name, address, telephone number must be consistent with the website and other directories.<\/p>\n<\/li>\n<li data-start=\"1504\" data-end=\"1622\">\n<p data-start=\"1506\" data-end=\"1622\"><strong data-start=\"1506\" data-end=\"1539\"><span style=\"text-align: justify;\">\u2022\u00a0<\/span>Categories and business description<\/strong> \u2013 the more precisely it is completed, the greater the chance of being displayed to the customer.<\/p>\n<\/li>\n<li data-start=\"1623\" data-end=\"1709\">\n<p data-start=\"1625\" data-end=\"1709\"><strong data-start=\"1625\" data-end=\"1649\"><span style=\"text-align: justify;\">\u2022\u00a0<\/span>Photos and multimedia<\/strong> \u2013 they show that the company really exists and build trust.<\/p>\n<\/li>\n<li data-start=\"1710\" data-end=\"1829\">\n<p data-start=\"1712\" data-end=\"1829\"><strong data-start=\"1712\" data-end=\"1731\"><span style=\"text-align: justify;\">\u2022\u00a0<\/span>Customer reviews<\/strong> \u2013 regular, authentic reviews are one of the strongest factors influencing the decision.<\/p>\n<\/li>\n<li data-start=\"1830\" data-end=\"1927\">\n<p data-start=\"1832\" data-end=\"1927\"><strong data-start=\"1832\" data-end=\"1854\"><span style=\"text-align: justify;\">\u2022\u00a0<\/span>Posts, Offers, Q&amp;A<\/strong> \u2013 sections often underestimated, but very effective in attracting attention.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1929\" data-end=\"1982\"><span style=\"color: #ff6500; font-size: 20px;\">How the website and profile support each other<\/span><\/h3>\n<ul data-start=\"1983\" data-end=\"2460\">\n<li data-start=\"1983\" data-end=\"2127\">\n<p data-start=\"1985\" data-end=\"2127\"><span style=\"font-weight: 600; text-align: justify;\">\u2022\u00a0<\/span>A website allows you to develop content (FAQs, articles, case studies) that answer customer questions and strengthen your position in Google.<\/p>\n<\/li>\n<li data-start=\"2128\" data-end=\"2302\">\n<p data-start=\"2130\" data-end=\"2302\"><span style=\"font-weight: 600; text-align: justify;\">\u2022\u00a0<\/span>A Google Business Profile gives you immediate visibility in maps and local results, but it also links to a page where the customer can view the full offer and submit an inquiry.<\/p>\n<\/li>\n<li data-start=\"2303\" data-end=\"2460\">\n<p data-start=\"2305\" data-end=\"2460\"><span style=\"font-weight: 600; text-align: justify;\">\u2022\u00a0<\/span>Data consistency between the website and the profile builds <strong data-start=\"2353\" data-end=\"2375\">algorithm trust<\/strong> \u2013 Google treats your company as a credible source and is more likely to show it higher.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2462\" data-end=\"2506\"><span style=\"color: #ff6500; font-size: 20px;\">Why does this duo work best?<\/span><\/h3>\n<p data-start=\"2507\" data-end=\"2756\">A Google profile alone can show you off, but it won&#039;t sell you. A website without a profile loses its local search potential. Only together do they create a complete customer journey: from a quick map check, through clicking through to the website, to contacting or making a purchase.<\/p>\n<p data-start=\"138\" data-end=\"317\">If you want customers to find you in their area and really choose your offer, the connection <strong data-start=\"246\" data-end=\"286\">websites and Google Business Profile<\/strong> it&#039;s not an option, but a necessity.<\/p>\n<p data-start=\"319\" data-end=\"574\">We provide comprehensive support to businesses in this area\u2014from creating a modern website, through professional Google Business Profile configuration, to optimizing visibility and reviews. This gives your company a cohesive image and a presence precisely where customers are looking for services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ef556a elementor-widget elementor-widget-image\" data-id=\"9ef556a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/prosteit.pl\/wp-content\/uploads\/2025\/09\/business-profile-google-i-wizytowka-google.webp\" class=\"attachment-full size-full wp-image-9863\" alt=\"IT support O\u017car\u00f3w Mazowiecki, IT services for companies\" srcset=\"https:\/\/prosteit.pl\/wp-content\/uploads\/2025\/09\/business-profile-google-i-wizytowka-google.webp 1920w, https:\/\/prosteit.pl\/wp-content\/uploads\/2025\/09\/business-profile-google-i-wizytowka-google-300x169.webp 300w, https:\/\/prosteit.pl\/wp-content\/uploads\/2025\/09\/business-profile-google-i-wizytowka-google-1024x576.webp 1024w, https:\/\/prosteit.pl\/wp-content\/uploads\/2025\/09\/business-profile-google-i-wizytowka-google-768x432.webp 768w, https:\/\/prosteit.pl\/wp-content\/uploads\/2025\/09\/business-profile-google-i-wizytowka-google-1536x864.webp 1536w, https:\/\/prosteit.pl\/wp-content\/uploads\/2025\/09\/business-profile-google-i-wizytowka-google-18x10.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9f6b45 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d9f6b45\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"167\" data-end=\"252\"><span style=\"color: #ff6500; font-size: 24px;\">Advertising without a website is like driving on handbrake \u2013 you spend more and drive slower<\/span><\/h2>\n<p data-start=\"254\" data-end=\"524\">Online advertising offers enormous opportunities \u2013 from Google Ads campaigns and Facebook Ads to remarketing and LinkedIn ads. The problem is that without your own website, each of these forms of promotion is less effective, and you&#039;re effectively overpaying per customer.<\/p>\n<h3 data-start=\"526\" data-end=\"577\"><span style=\"color: #ff6500; font-size: 20px;\">Ladnig page vs. social media profile<\/span><\/h3>\n<p data-start=\"578\" data-end=\"998\">The advertisement should direct the customer to <strong data-start=\"614\" data-end=\"659\">fitted <a href=\"https:\/\/prosteit.pl\/en\/it-services\/websites-2\/website-creation-2\/\">landing page<\/a><\/strong>, which answers their specific query. If you&#039;re advertising a &quot;computer service&quot; service, the customer should be directed to a page with the exact service offering, not your company&#039;s general Facebook profile.<br data-start=\"858\" data-end=\"861\" \/>A landing page gives you control \u2013 you can customize content, forms, and calls to action. A social media profile doesn&#039;t offer this.<\/p>\n<h3 data-start=\"1000\" data-end=\"1038\"><span style=\"color: #ff6500; font-size: 20px;\">Quality Score and advertising cost<\/span><\/h3>\n<p data-start=\"1039\" data-end=\"1412\">In Google Ads, the so-called is of great importance. <strong data-start=\"1078\" data-end=\"1095\">Quality Score<\/strong> \u2013 that is, the quality rating of the ad and the page it leads to. The higher the rating, the lower the cost per click and the better the ad&#039;s position. Without a website, you have no chance of a good quality score, so <strong data-start=\"1298\" data-end=\"1338\">you pay more for the same clicks<\/strong>, and the competition with a well-optimized website attracts customers cheaper.<\/p>\n<h3 data-start=\"1414\" data-end=\"1460\"><span style=\"color: #ff6500; font-size: 20px;\">Remarketing without a foundation doesn&#039;t work<\/span><\/h3>\n<p data-start=\"1461\" data-end=\"1690\">Remarketing allows you to show ads to people who have visited your website. Without a website, this channel disappears. It&#039;s like giving up the opportunity to be re-targeted by potential customers who were on the verge of making a purchase.<\/p>\n<h3 data-start=\"1692\" data-end=\"1737\"><span style=\"color: #ff6500; font-size: 20px;\">No measurement of campaign effectiveness<\/span><\/h3>\n<p data-start=\"1738\" data-end=\"1997\">A website allows you to track what a customer did after clicking on an ad\u2014whether they left a contact request, viewed an offer, or downloaded a catalog. Without it, you&#039;re operating blind: you only see that someone clicked, but you have no idea whether the ad actually resulted in a sale.<\/p>\n<h3 data-start=\"1999\" data-end=\"2040\"><span style=\"color: #ff6500; font-size: 20px;\">Advertising that targets competitors<\/span><\/h3>\n<p data-start=\"2041\" data-end=\"2261\">If your company doesn&#039;t have a website and someone searches for you on Google, your competitors&#039; ads may appear instead. Essentially, you&#039;re paying for the customer to go to another company because they had nowhere else to go after clicking.<\/p>\n<p data-start=\"2268\" data-end=\"2463\">The conclusion is simple: <strong data-start=\"2292\" data-end=\"2346\">the lack of a website means double the cost of advertising<\/strong>First, you pay more for clicks. Second, you lose the chance to convert because the customer has nowhere to leave their inquiry.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-686c669 elementor-widget elementor-widget-image\" data-id=\"686c669\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/prosteit.pl\/wp-content\/uploads\/2025\/09\/wysokie-koszty-reklamy-pomoc-it-ozarow-mazowiecki.webp\" class=\"attachment-full size-full wp-image-9862\" alt=\"website for the O\u017car\u00f3w Mazowiecki company\" srcset=\"https:\/\/prosteit.pl\/wp-content\/uploads\/2025\/09\/wysokie-koszty-reklamy-pomoc-it-ozarow-mazowiecki.webp 1536w, https:\/\/prosteit.pl\/wp-content\/uploads\/2025\/09\/wysokie-koszty-reklamy-pomoc-it-ozarow-mazowiecki-300x200.webp 300w, https:\/\/prosteit.pl\/wp-content\/uploads\/2025\/09\/wysokie-koszty-reklamy-pomoc-it-ozarow-mazowiecki-1024x683.webp 1024w, https:\/\/prosteit.pl\/wp-content\/uploads\/2025\/09\/wysokie-koszty-reklamy-pomoc-it-ozarow-mazowiecki-768x512.webp 768w, https:\/\/prosteit.pl\/wp-content\/uploads\/2025\/09\/wysokie-koszty-reklamy-pomoc-it-ozarow-mazowiecki-18x12.webp 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-791484b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"791484b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"215\" data-end=\"262\"><span style=\"color: #ff6500; font-size: 24px;\">14 Steps to a Business Website That Works<\/span><\/h2>\n<p data-start=\"264\" data-end=\"516\">Creating a website may seem complicated, but in practice it&#039;s a process that can be completed in just two weeks. Below you&#039;ll find <strong data-start=\"412\" data-end=\"428\">minimum plan<\/strong>, which will allow you to launch a functioning and professional website without unnecessary complications.<\/p>\n<h3 data-start=\"518\" data-end=\"547\"><span style=\"color: #ff6500; font-size: 20px;\">Days 1-2: Define your website goals<\/span><\/h3>\n<p data-start=\"548\" data-end=\"630\">Is it to sell, build trust, or acquire contacts? A clear goal is essential.<\/p>\n<h3 data-start=\"632\" data-end=\"668\"><span style=\"color: #ff6500; font-size: 20px;\">Days 3-4: Gather your proposal and materials<\/span><\/h3>\n<p data-start=\"669\" data-end=\"753\">Prepare content, photos, a logo, and company information. This fuels the entire website.<\/p>\n<h3 data-start=\"755\" data-end=\"790\"><span style=\"color: #ff6500; font-size: 20px;\">Days 5-6: Choose a domain and hosting<\/span><\/h3>\n<p data-start=\"791\" data-end=\"879\">A short, easy-to-remember domain + stable hosting is the foundation of a website&#039;s operation.<\/p>\n<h3 data-start=\"881\" data-end=\"920\"><span style=\"color: #ff6500; font-size: 20px;\">Days 7-8: Get Design and Structure Right<\/span><\/h3>\n<p data-start=\"921\" data-end=\"1009\">Define the main subpages (e.g. offer, about us, contact) and decide what they should look like.<\/p>\n<h3 data-start=\"1011\" data-end=\"1047\"><span style=\"color: #ff6500; font-size: 20px;\">Days 9-10: Implement core features<\/span><\/h3>\n<p data-start=\"1048\" data-end=\"1137\">A contact form, a map, customer reviews \u2013 these are the elements that increase conversion.<\/p>\n<h3 data-start=\"1139\" data-end=\"1185\"><span style=\"color: #ff6500; font-size: 20px;\">Days 11-12: Check mobile version and speed<\/span><\/h3>\n<p data-start=\"1186\" data-end=\"1299\">Your website must be readable on a phone and load in seconds \u2013 otherwise Google and your customers will reject it.<\/p>\n<h3 data-start=\"1301\" data-end=\"1342\"><span style=\"color: #ff6500; font-size: 20px;\">Day 13: Add Security and Policies<\/span><\/h3>\n<p data-start=\"1343\" data-end=\"1417\">SSL, privacy policy, GDPR \u2013 small details that build trust.<\/p>\n<h3 data-start=\"1419\" data-end=\"1451\"><span style=\"color: #ff6500; font-size: 20px;\">Day 14: Connect the site to Google<\/span><\/h3>\n<p data-start=\"1452\" data-end=\"1608\">Submit your site to Google Search Console, connect Google Analytics, and your Google Business Profile. This way, you can start measuring results from day one.<\/p>\n<p data-start=\"1615\" data-end=\"1873\">This is not a complete list of all possible actions \u2013 it is <strong data-start=\"1676\" data-end=\"1692\"><a href=\"https:\/\/prosteit.pl\/en\/it-services\/websites-2\/website-creation-2\/\">minimum plan<\/a><\/strong>, which allows you to get started quickly and without chaos. A website based on these steps will be online within a few days, and you can implement further improvements step by step.<\/p>\n<p data-start=\"1875\" data-end=\"2166\">Our team often completes such projects &quot;from scratch to online&quot; in two weeks. We assist not only with technical aspects but also with content selection, optimization, and integration with Google tools. This provides business owners with a ready-made tool that immediately supports sales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-652159f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"652159f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"163\" data-end=\"262\"><span style=\"color: #ff6500; font-size: 24px;\">How to Publish Content That Really Attracts Customers (and Avoids the Zero-Click Trap)<\/span><\/h2>\n<p data-start=\"264\" data-end=\"616\">Google is increasingly answering user questions directly in search results. This is called <strong data-start=\"366\" data-end=\"389\">zero-click searches<\/strong>\u00a0\u2013 situations in which someone is looking for information and doesn&#039;t need to visit any website because the answer is immediately visible. In 2024, this already affected almost 60% searches, and with the development <strong data-start=\"570\" data-end=\"586\"><a href=\"https:\/\/prosteit.pl\/en\/artificial-intelligence-in-a-small-company-ai-development\/\">AI Overviews<\/a><\/strong> this percentage is still growing.<\/p>\n<p data-start=\"618\" data-end=\"909\">What does this mean for your business? If you only publish short, straightforward content, Google will take it and show it in the results. The customer will read the response and move on, never landing on your website. Therefore, the key is content that <strong data-start=\"867\" data-end=\"906\">cannot be summarized in one sentence<\/strong>.<\/p>\n<h3 data-start=\"911\" data-end=\"943\"><span style=\"color: #ff6500; font-size: 20px;\">Step-by-step guides<\/span><\/h3>\n<p data-start=\"944\" data-end=\"1133\">Content like &quot;How to Choose a Backup System for Your Business \u2013 6 Steps&quot; or &quot;How to Prepare Your Computer for Remote Work&quot; are practical guides that guide the reader through the entire process.<\/p>\n<h3 data-start=\"1135\" data-end=\"1176\"><span style=\"color: #ff6500; font-size: 20px;\">Case studies and real-life examples<\/span><\/h3>\n<p data-start=\"1177\" data-end=\"1352\">Instead of dry theories, show how you solved a real customer problem. &quot;How company X recovered data after a server crash&quot; has a much stronger impact than &quot;Why you should backup.&quot;<\/p>\n<h3 data-start=\"1354\" data-end=\"1396\"><span style=\"color: #ff6500; font-size: 20px;\">FAQ with extensive answers<\/span><\/h3>\n<p data-start=\"1397\" data-end=\"1608\">Simple questions like &quot;what is a VPN&quot; can result in zero clicks. But if you write &quot;How a VPN protects your company from data loss \u2013 practical scenarios,&quot; the user will click to learn more.<\/p>\n<h3 data-start=\"1610\" data-end=\"1653\"><span style=\"color: #ff6500; font-size: 20px;\">Downloadable checklists and tools<\/span><\/h3>\n<p data-start=\"1654\" data-end=\"1837\">An IT audit checklist or a website maintenance cost calculator are things that Google won&#039;t show in their entirety in the results. They&#039;re additional value that encourages visitors to visit the site.<\/p>\n<h3 data-start=\"1839\" data-end=\"1886\"><span style=\"color: #ff6500; font-size: 20px;\">Expert opinions and a unique perspective<\/span><\/h3>\n<p data-start=\"1887\" data-end=\"2072\">Google won&#039;t copy your experience. If you share industry trends, legal changes, or practical lessons learned from working with clients, your content will be inimitable.<\/p>\n<p data-start=\"2079\" data-end=\"2314\">By publishing content that <strong data-start=\"2107\" data-end=\"2137\">go beyond the obvious<\/strong>, you not only increase your website&#039;s visibility but also build your image as an expert. This means customers don&#039;t just stop at the Google results\u2014they click through and learn more about your company.<\/p>\n<p data-start=\"2316\" data-end=\"2527\">Our team helps companies plan and create exactly this type of content\u2014from simple FAQs to case studies. This ensures your website not only attracts attention but actually converts it into new customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32c4496 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32c4496\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1779959\" data-id=\"1779959\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62db9aa elementor-widget elementor-widget-heading\" data-id=\"62db9aa\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"najczesciej-zadawane-pytania\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-size: 24px\">Frequently asked questions<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-bbb9b10 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bbb9b10\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fcefce3\" data-id=\"fcefce3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-111f955 no-toc elementor-invisible elementor-widget elementor-widget-elementskit-faq\" data-id=\"111f955\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-faq.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n                <div class=\"elementskit-single-faq elementor-repeater-item-b4559bd\">\n            <div class=\"elementskit-faq-header\">\n                <h2 class=\"elementskit-faq-title\">Do I really need a website if I have a Facebook and Google profile?<\/h2>\n            <\/div>\n            <div class=\"elementskit-faq-body\">\n                Yes. A Google profile and social media support visibility, but they won&#039;t replace a website. Only a website gives you full control over your offerings, content, and how your company appears to customers.            <\/div>\n        <\/div>\n                <div class=\"elementskit-single-faq elementor-repeater-item-fac0227\">\n            <div class=\"elementskit-faq-header\">\n                <h2 class=\"elementskit-faq-title\">How much does it cost to launch a basic website for a company?<\/h2>\n            <\/div>\n            <div class=\"elementskit-faq-body\">\n                A simple &quot;business card&quot; website costs anywhere from several hundred to several thousand z\u0142oty, depending on the scope of features and design. It&#039;s a one-time investment that quickly pays off in the form of greater credibility and lower-cost marketing.            <\/div>\n        <\/div>\n                <div class=\"elementskit-single-faq elementor-repeater-item-56aed13\">\n            <div class=\"elementskit-faq-header\">\n                <h2 class=\"elementskit-faq-title\">Is one landing page enough or do I need a full website?<\/h2>\n            <\/div>\n            <div class=\"elementskit-faq-body\">\n                A landing page is perfect for a short advertising campaign. But if you want to build a long-term presence, you need at least a few subpages: offer, about us, contact, and reviews. This demonstrates the company&#039;s real existence and gives Google more content to index.            <\/div>\n        <\/div>\n                <div class=\"elementskit-single-faq elementor-repeater-item-0712edb\">\n            <div class=\"elementskit-faq-header\">\n                <h2 class=\"elementskit-faq-title\">How quickly will I see results after launching the website?<\/h2>\n            <\/div>\n            <div class=\"elementskit-faq-body\">\n                You might notice the first results immediately \u2013 for example, more searches from people who couldn&#039;t find you before. Organic Google searches typically take anywhere from a few weeks to a few months, depending on the competition and content quality.            <\/div>\n        <\/div>\n                <div class=\"elementskit-single-faq elementor-repeater-item-79c9b40\">\n            <div class=\"elementskit-faq-header\">\n                <h2 class=\"elementskit-faq-title\">Isn&#039;t AI Overviews &quot;eating&quot; traffic to my website?<\/h2>\n            <\/div>\n            <div class=\"elementskit-faq-body\">\n                AI Overviews and zero-clicks do reduce some clicks, but this applies to simple questions. If you publish expert content, step-by-step guides, or case studies, customers will still visit your site because Google won&#039;t provide them with the full answer.            <\/div>\n        <\/div>\n                <div class=\"elementskit-single-faq elementor-repeater-item-94f6afd\">\n            <div class=\"elementskit-faq-header\">\n                <h2 class=\"elementskit-faq-title\">What is INP and should I worry about it?<\/h2>\n            <\/div>\n            <div class=\"elementskit-faq-body\">\n                INP (Interaction to Next Paint) is a measure of how quickly a website responds to user actions, such as clicking a button. Google considers it as a measure of page quality. In practice, if your website responds slowly, you lose customers and ranking in search results.            <\/div>\n        <\/div>\n                                <script type=\"application\/ld+json\">{\n    \"@context\": \"https:\\\/\\\/schema.org\",\n    \"@type\": \"FAQPage\",\n    \"mainEntity\": [\n        {\n            \"@type\": \"Question\",\n            \"name\": \"Czy naprawd\\u0119 potrzebuj\\u0119 strony, skoro mam Facebooka i profil Google?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"Tak. Profil w Google i social media wspieraj\\u0105 widoczno\\u015b\\u0107, ale nie zast\\u0105pi\\u0105 strony. Tylko w\\u0142asna witryna daje Ci pe\\u0142n\\u0105 kontrol\\u0119 nad ofert\\u0105, tre\\u015bciami i tym, jak wygl\\u0105da Twoja firma w oczach klienta.\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"Ile kosztuje uruchomienie podstawowej strony dla firmy?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"Prosta strona typu \\u201ewizyt\\u00f3wka\\u201d to wydatek od kilkuset do kilku tysi\\u0119cy z\\u0142otych, zale\\u017cnie od zakresu funkcji i projektu. To jednorazowa inwestycja, kt\\u00f3ra szybko si\\u0119 zwraca w postaci wi\\u0119kszej wiarygodno\\u015bci i ta\\u0144szego marketingu.\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"Czy wystarczy jedna strona docelowa (landing page), czy potrzebuj\\u0119 pe\\u0142nej witryny?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"Landing page sprawdzi si\\u0119 w kr\\u00f3tkiej kampanii reklamowej. Ale je\\u015bli chcesz budowa\\u0107 d\\u0142ugofalow\\u0105 obecno\\u015b\\u0107, potrzebujesz minimum kilku podstron: oferta, o nas, kontakt, opinie. 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W praktyce \\u2013 je\\u015bli Twoja strona wolno reaguje, tracisz klient\\u00f3w i pozycj\\u0119 w wynikach.\"\n            }\n        }\n    ]\n}<\/script>\n                \n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-35c2e58 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35c2e58\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14107d7\" data-id=\"14107d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5b907e elementor-widget elementor-widget-text-editor\" data-id=\"f5b907e\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"podsumowanie-it\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"113\" data-end=\"451\">The lack of a website isn&#039;t a minor image flaw, but a real business problem. Without a website, a company loses credibility, pays more for advertising, and misses out on the potential offered by Google and online media. In practice, this means customers are more likely to choose competitors, and your growth opportunities are limited.<\/p>\n<p data-start=\"453\" data-end=\"753\">A website in 2025 isn&#039;t just a business card\u2014it&#039;s a hub for communicating with customers, a tool for building trust, a sales platform, and a data source that allows for better decision-making. It&#039;s an investment that starts working from day one and provides tangible benefits for years to come.<\/p>\n<p data-start=\"755\" data-end=\"1005\">\ud83d\udc49 If you want your company to be present where your customers actually seek services, contact us. We&#039;ll help you create a website that will serve as your online sales representative, a foundation for your brand image, and a real support for your business development.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Imagine this: you run a business \u2013 you have a product range, expertise, a team \u2013 and a website? Either the website is missing or it&#039;s just a makeshift one, just &quot;just to have something.&quot; It&#039;s like running an office without a sign \u2013 customers pass you by every day but don&#039;t know you&#039;re there. In a world where most customers start with a search engine, not having a website means not having [\u2026]<\/p>","protected":false},"author":4,"featured_media":9864,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[887,885,765,889,886,731,890,234,492,888,891],"class_list":["post-9857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-core-web-vitals","tag-google-business-profile","tag-informatyk-ozarow-mazowiecki-2","tag-jak-pozyskac-klientow-przez-internet","tag-marketing-online-dla-malych-firm","tag-obsluga-informatyczna-firm","tag-obsluga-it-dla-firm","tag-pomoc-it-dla-firm","tag-strona-internetowa-dla-firmy","tag-widocznosc-strony-internetowej","tag-zero-click-searches"],"_links":{"self":[{"href":"https:\/\/prosteit.pl\/en\/wp-json\/wp\/v2\/posts\/9857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prosteit.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prosteit.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prosteit.pl\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/prosteit.pl\/en\/wp-json\/wp\/v2\/comments?post=9857"}],"version-history":[{"count":7,"href":"https:\/\/prosteit.pl\/en\/wp-json\/wp\/v2\/posts\/9857\/revisions"}],"predecessor-version":[{"id":9873,"href":"https:\/\/prosteit.pl\/en\/wp-json\/wp\/v2\/posts\/9857\/revisions\/9873"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prosteit.pl\/en\/wp-json\/wp\/v2\/media\/9864"}],"wp:attachment":[{"href":"https:\/\/prosteit.pl\/en\/wp-json\/wp\/v2\/media?parent=9857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prosteit.pl\/en\/wp-json\/wp\/v2\/categories?post=9857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prosteit.pl\/en\/wp-json\/wp\/v2\/tags?post=9857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}