{"id":11827,"date":"2026-02-05T14:30:31","date_gmt":"2026-02-05T13:30:31","guid":{"rendered":"https:\/\/prosteit.pl\/?post_type=baza-wiedzy&p=11827"},"modified":"2026-02-05T14:30:37","modified_gmt":"2026-02-05T13:30:37","slug":"google-tag-manager-wordpress-wpcode-lite","status":"publish","type":"baza-wiedzy","link":"https:\/\/prosteit.pl\/en\/knowledge-base\/google-tag-manager-wordpress-wpcode-lite\/","title":{"rendered":"How to Add Google Tag Manager to WordPress \u2013 WPCode Lite Step by Step (Configuration and Test)"},"content":{"rendered":"
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Google Tag Manager<\/span><\/span> is a tool that allows you to manage tracking codes (analytics, ads, pixels) without having to touch your website files every time. Once properly implemented, GTM becomes a central place for monitoring measurements \u2013 faster, cleaner, and with less risk of errors.<\/p>\n

In this guide I will show you step by step<\/strong>, how to insert GTM into WordPress website using WPCode Lite<\/span><\/span><\/strong> \u2013 without editing the theme or messing around with PHP files. We'll walk you through the entire process: from setting up an account and container in GTM, through correctly pasting the code onto the website, to testing in Preview mode and publishing the changes.<\/p>\n

This is a practical guide for people who want to have assurance that GTM is working properly<\/strong> and is ready for further configuration (e.g. Google Analytics, events, conversions) \u2013 regardless of the technical level.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Before you start, it's worth knowing...<\/span><\/h4>\n
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    GTM is two pieces of code, not one<\/strong>
    Google Tag Manager requires you to insert the code into both the section <head><\/code>, as well as a short fragment noscript<\/code> right after opening <body><\/code>. Omitting any of them is one of the most common causes of problems with testing and measurement.<\/p>\n<\/li>\n

  2. \n

    One implementation method = no conflicts<\/strong>
    If you have previously added GTM manually or via another plugin, remove the old inserts. GTM should only be implemented in one place<\/strong> \u2013 duplicates cause data errors and debugging chaos.<\/p>\n<\/li>\n<\/ol>\n

    Create an account and create a container in Google Tag Manager<\/h2>\n

    The purpose of this step:<\/strong> get a container GTM<\/a> type Web<\/strong> and an identifier in the format GTM-XXXXXXX<\/code>, which you will later insert onto the page.<\/p>\n

    Steps:<\/strong><\/p>\n

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    1. \n

      Come in Google Tag Manager<\/strong> and log in to your Google account.<\/p>\n<\/li>\n

    2. \n

      Click Create an account<\/strong> \u2013 enter the account name (usually the name of the company or project) and country.<\/p>\n<\/li>\n

    3. \n

      Create container<\/strong>:<\/p>\n